General Tire becomes Official Partner of NASCAR Whelen Euro Series

October 2018

From 2019, General Tire is to supply the tires for all cars in the NASCAR Whelen Euro Series – Race tire is set to meet high expectations of NASCAR Whelen Euro Series teams


Hanover, October 25, 2018. From next year onward, tire brand General Tire will be an Official Partner of the NASCAR Whelen Euro Series and will be supplying the tires for all the teams in the series. As exclusive tire supplier, General Tire will be providing the teams with slick and wet-versions of its new NWES GT model in size 11.5/ 27.5 R 15 for both front and rear wheels.


“NASCAR Whelen Euro Series and General Tire make ideal partners, not least because of the rich American heritage we share,” says a delighted Guy Frobisher, Senior Project Manager at General Tires in Europe. “It’s a fantastic opportunity for us to showcase our brand in this thrilling and fast-growing motorsport setting. What’s more, our engineers in the U.S. have developed a race tire that promises to meet the high expectations of the teams.”


“We are very proud and happy about this long-term partnership with General Tire. A six-year commitment is a huge demonstration of confidence in the NASCAR Whelen Euro Series and its potential. With General Tire we share the same strong desire to further develop Euro NASCAR reaching new heights and promote the General Tire brand across Europe. In less than 10 years, the NWES has become one of the most attractive series in Europe with more than 30 cars on the grid, tens of thousands of fans visiting our events and very strong partnerships with world-leading companies supporting Euro NASCAR. This is another huge step forward for the series and the sky is the limit!” said NASCAR Whelen Euro Series President / CEO Jerome Galpin.

General Tire becomes Official Partner of NASCAR Whelen Euro Series

Jerome Galpin (NASCAR President/CEO)  and Guy Frobisher (Senior Project Manager Continental)

The series visits venues in seven European countries with professional teams lining up their 400-horsepower cars on the grid.


General Tire

Founded in 1915, General Tire based in Fort Mill, South Carolina, can look back on a proud heritage spanning more than a century. Since the early days, the brand has been making tires for all kinds of motor vehicles. The company was acquired by Continental in 1987. Today, operating worldwide, General Tire manufactures tires for cars, trucks and industrial applications, as well as specialty tires for 4x4 vehicles.



Continental develops pioneering technologies and services for sustainable and networked mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2017, Continental generated sales of approximately €44 billion and currently employs more than 243,000 people in 60 countries.

The Tire division has 24 production and development locations worldwide. As one of the leading tire manufacturers with around 54,000 employees, the division posted sales of €11.3 billion in 2017. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial vehicles and two-wheelers. Through continuous investment in R&D, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The Tire division’s portfolio includes services for the tire trade and for fleet applications, as well as digital management systems for commercial vehicle tires.

Klaus Engelhart

Press Spokesman, Passenger and Light Truck Tires/Two-Wheel Tires DACH
Communications/PR, Passenger and Light Truck Tires
Continental Reifen Deutschland GmbH

Büttnerstrasse 25

30165 Hannover

+49 (0) 511 938 2285

+49 (0) 511 938 2455

Since 1915.
General Tire. A brand of Continental.