Suhail Bahwan Automobiles launches General Tire in Oman

Muscat, 4^th October 2020 - Suhail Bahwan Automobiles unveiled the General Tire range in Oman. General Tire, with a reputation for producing some of the world’s best off-road and on-road tires, and a history stretching back over 100 years, has now arrived on Oman’s motoring scene. Renowned for its ‘Anywhere is possible’ slogan, the brand has been introduced to the Sultanate in partnership with Suhail Bahwan Automobiles LLC and offers a totally new range of safe, reliable and high value tires for car owners in Oman.

Founded in 1915, and now owned by premium tire and automotive technology company Continental, General Tire operates worldwide and manufactures a wide range of tires for passenger cars, trucks and industrial applications. With its rich American heritage, the brand is best known for its robust and durable high-performance SUV and 4x4 tires.

Mr. Karel Kucera, Managing Director, Continental Middle East, said: “General Tire has been waiting for the right moment to introduce the brand to Oman, and this partnership with Suhail Bahwan Automobiles represents exactly such an opportunity. We can now offer Omani motorists a range of tires designed to provide them with total confidence as well as an enjoyable and safe driving experience in varied weather conditions.”

Keeping in line with its business growth objective, Suhail Bahwan Automobiles partnered with Continental Group to launch General Tires in Oman. Commenting on the occasion Sheikh Ahmed Bahwan, Chairman, Bahwan International Group (BIG) said, “We are delighted to enter into this partnership with General Tire, a brand by Continental. Continental’s General Tires are world famous for their superior quality, heritage and performance. This range is surely going to complement the ever-increasing portfolio of automotive products and services that BIG is offering to its discerning customers.”

General Tire - A brand by Continental

General Tires are headquartered in Fort Mill, South Carolina, USA and has a long history of evolution spanning over 100 years since its foundation in 1915. From early on, the company has produced tires for all types of motor vehicles.

Based on the brand's American Heritage, General Tire has proven its ability to compete in the ever-changing tire industry with manufacturing and technological advancements for more than 100 years. With manufacturing bases spread across Europe (Germany, France, Portugal, Romania, Czech Republic) and USA, General Tire continues the long tradition of being the customers’ choice when it comes to Quality, Value and Performance. The brand is driven by its core values - Performance, Reliability & American Heritage.

Today, General Tire has a large and interesting choice of patterns and sizes. Its range includes tough, durable and ultra-high-performance tires for Passenger Cars, Light Vans, SUVs and Off-road 4x4 to meet customers’ needs.

Continental Group acquired General Tire in 1987. Today, General Tire delivers car, truck, and industrial tires to customers all around the world. It also equips 4x4 vehicles with special tires. Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs about 240,000 people in 59 countries and markets.

General Tire Range in Oman

SBA introduced two patterns of General tires which are made in Europe and USA – ALTIMAX & GRABBER

ALTIMAX comes in 4 patterns ALTIMAX ONE, ALTIMAX ONE S, ALTIMAX COMFORT & ALTIMAX SPORT that primarily caters Passenger and Luxury car segment. General Altimax‘s new Passenger Summer line  provides a reliable performance for everyday driving with outstanding grip in dry and wet conditions and significantly improved thread life.

GRABBER offers 4 patterns GRABBER GT, GRABBER HTS-60, GRABBER AT-3 & GRABBER X-3 which are asymmetric state-of-the-art pattern design for fast and powerful SUVs/4x4 vehicles. General Grabber keeps the very good performance of the Grabber HP/UHP and offers improved performance in safety, handling and comfort. Grabber tires are the tough highway terrain all-season tires that provides the perfect synergy of comfort, durability and performance for light trucks, SUVs and crossovers.

Both the patterns ALTIMAX & GRABBER comes with the RTM (Replacement Tire Monitor) technology that provides the user with a warning when the tire is worn and has to be replaced. Also The VAI (Visual Alignment Indicator) technology allows the user to check wheel misalignment to avoid irregular wear of the tires.

About SUHAIL BAHWAN AUTOMOBILES :

Suhail Bahwan Automobiles LLC (SBA) is a flagship company of the Bahwan International Group and one of the top automobile distributors in the Sultanate of Oman. Employing over 1500 people throughout the country, SBA, over the years has emerged as one of the most reliable and one-stop source for all automobile needs.

The name has been respected in Oman for decades for its adherence to strong values and business ethics. SBA has taken pride in their ability to embrace change and modern business practices, while keeping core values and corporate culture at the foundation of business strategy.

Exercising “Customer First” philosophy on a continuous basis, SBA is constantly thriving for customer satisfaction. To serve customers in the remotest parts of the country, SBA in a short span of time, has established a strong network of more than 60 retail points spread across the length and breadth of the country.